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O'Brien skip hire moves online as B2B sales go digital

4 September 2020

O’Brien skip hire moves online as B2B sales go digital

O’Brien Skips, the commercial skip hire business based in the North East, has launched a new ecommerce platform in response to customer demand for skip hire services to be bookable online.

Since restrictions relating to the COVID-19 pandemic began to lift and much construction work has resumed, O’Brien Skips has seen a significant increase in skip hires, with bookings doubling this July. The new online ordering system will provide businesses in the North East needing skip hire an easy, reliable and fast way to do so.

According to global consulting firm McKinsey, in its “B2B Decision Maker Pulse Survey” released in April 2020, digital channels have become increasingly important in business to business trading and since COVID-19 they have become twice as important as traditional sales interactions.[1] The preference for self-service has also significantly increased and O’Brien Skips' new ecommerce offer provides businesses and individuals with a fast and simple way to order their skips.

Barry Crews, Area Director for O’Brien Skips said: “We are always keen to be at the forefront of new technology developments in the waste industry, especially with regards to innovations that mean we can be even better at providing excellent service to our customers. This particularly applies in the COVID-19 world where speed, ease and efficiency is more important than ever to our skip customers as they work hard to develop their businesses.”

Individual customer Neil Hughes commented: "I was very impressed with the entire service from O’Brien Skips. It was extremely efficient, taking a few minutes to order online from a slick and easy to use website. I was told it would arrive between 12pm and 5pm and it turned up 10 minutes after 12pm! The driver was a lovely gentleman who really worked hard to ensure I had a good experience. A great value service which I’ll definitely be using again in the near future.”

O’Brien Skips is owned by FTSE 250 waste management company Biffa.

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