Biffa Back ReFILL Cornwall Initiative

6th March 2018 – Biffa, which provides household refuse and recycling collections, street and beach cleansing, and bring banks management for Cornwall Council, is backing the county’s ReFILL initiative to reduce plastic waste.

ReFILL Cornwall (#ReFILLCornwall), which is co-ordinated by Beachcare (Keep Britain Tidy), wants people to swap disposable (single-use) plastic water bottles for sturdier multi-use bottles that can be refilled time and again.

Local businesses are also encouraged to offer free water refills, so helping reduce plastic waste while promoting healthier lifestyles.

It’s estimated that Cornish adults get through around 64 million single-use plastic bottles annually, contributing to the plastic waste mountain affecting both land and marine environments.

Biffa has donated hundreds of multi-use metal bottles to community groups that support the ReFill campaign. The recipients are: #ReFillSaltash, #ReFillPorthleven (Refresh Porthleven), #ReFillPorthtreath (Love Portreath), #ReFillTruro, #ReFillLizardPeninsular, #ReFillPerranporth, @Par Beach (Friends of Par Beach), @Three Bays Wild (Three Bays Wildlife Group),and @Fathoms Free.

Biffa is also giving bottles to its 480 staff in Cornwall so that they too can help cut down on plastic waste. This could remove at least 25,000 single-use plastic bottles annually from the waste stream.

The initiative is supported by Scott Mann, Conservative MP for North Cornwall, Derek Thomas, Conservative MP for St Ives, and Steve Double, Conservative MP for St Austell and Newquay.

Deborah Carr, Biffa’s project manager in Cornwall, said: “Every day, our collection and cleansing crews see at first hand the problems caused by waste plastic bottles. Many are collected and recycled, but so many more are carelessly discarded and end up littering Cornwall’s land, beaches and seas.

“I hope our support contributes to the ReFILL Cornwall campaign’s goals, and enables more people to ditch the disposables.”

Jill Stott, community manager with Clean Cornwall and member of the ReFill Cornwall steering group, added: “Our Refill story for Cornwall can achieve so much more with businesses like Biffa supporting our local communities and encouraging people to reduce the amount of single-use plastic that they use. Community-led action is one thing. Community and business-led action done together, well, that’s something else!”

If you would like to join the ReFill Cornwall campaign or need further information head over to www.facebook.com/refillcornwall or contact: Beachcare.southwest@keepbritaintidy.org

 

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Notes To Editors:

Refill is an original concept created by BeachCare (Keep Britain Tidy) and launched with Bude resident Deb Rosser in 2014 with support from South West Water. The aim was to encourage people to buy a ReFILL flask and refill it with tap water at various locations in Bude. It has been a success, reducing plastic usage and raising thousands of pounds from the sale of ReFILL flasks for the ‘Friends of Bude Sea Pool’.

Inspired by Bude ReFill, City to Sea – a Bristol-based marine plastic campaign group – scaled-up the initiative to a nationwide Refill network. They developed the Refill app which not only allows you to find your nearest refill station but also to add your favourite local café or pub and earn rewards whilst refilling.

Supported by Keep Britain Tidy, Cornwall Wildlife Trust and Clean Cornwall, ReFill Cornwall was launched in September 2017. Thanks to dozens of local Cornish Communities waving the ReFILL Flag, ReFill Cornwall is succeeding in taking the battle against plastic waste to the next level.

Social Tags:

@Beachcare @Cornwallwildlifetrust @cleancornwall @Beachrangers

 

Hashtags to be used in all PR:

#ReFILLCornwall                          #ReFILL’town’

#Beachcare                                 #CWT

#CleanCornwall                            #Debstartedit!

 

BIFFA

Biffa is a leading UK-based integrated waste management business. The Group operates across the breadth of the waste management value chain, including the collection, treatment, processing and disposal of waste and recyclable materials, as well as related work in the production and sale of energy derived from waste and the sale of recovered commodities such as paper, glass, metals and plastic. Biffa’s customer base for these services includes local authorities (which includes the collection of waste from households), large corporates and SMEs, and purchasers of end-product commodities and energy. Across its operations, the Group managed approximately 3.3mT of waste in Fiscal Year 2017. The Group’s services are organised across four operating divisions: Industrial & Commercial; Municipal; Resource Recovery & Treatment (RR&T); and Energy. In Fiscal Year 2017, the Group’s total revenue was £990.4 million and its Underlying EBITDA was £137.7 million. Biffa was successfully admitted to trading on the London Stock Exchange’s main market for listed securities in October 2016 under the ticker “BIFF”. For more information visit www.biffa.co.uk

 

For further media information on Biffa’s municipal division, contact:

Blair Drummond, PR consultant for Biffa’s municipal division

Tel (m): 07798 686 217      Email: blair.drummond@btopenworld.com

 

 

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